Marketing Programs Manager - Field Marketing / Taleo / Dublin, CA

Taleo/Dublin, CA (CA)

Description:
Careers - Powered by Taleo

Taleo is the leading provider of Talent Management software that helps companies recruit, manage and develop employees.  Taleo is a public company trading on the NASDAQ (TLEO) with annual revenues tracking at over $200 million, up over 30% year-over-year.  This makes Taleo one of the world's largest and fastest growing software-as-a-service companies.  Our customers include some of the best known companies in the world, such as Nordstrom, Macy's, Bank of America, Toyota, General Motors, United Airlines and Kaiser Permanente.

This position is responsible for developing and executing field marketing programs and campaigns at Taleo. This position will work closely with the demand marketing team and field sales teams to maximize marketing activities that boost lead acquisition rates, funnel movement and enhance exposure within regional markets to support the North American sales team in meeting their sales objectives.

Candidate will develop integrated marketing programs designed to drive new lead acquisition, nurture existing prospects and drive quality sales opportunities. Candidate will also focus on programs to penetrate our installed base to drive upsell and cross-sell opportunities.

Responsibilities:

â?¢ Responsible for developing strategy and tactics for the company's field marketing programs, including planning the scope of campaigns, developing content, execution and measurement.
â?¢ Manage timelines associated with regional marketing projects, ensuring that all activities occur as planned and that campaigns are executed on time including scheduling, design, production and distribution
â?¢ Work directly with individual sales team members, corporate sales development and the entire sales team to drive campaigns and programs at all levels to build pipelines and help close business
â?¢ Develop program plan documents that articulate details such as program objectives, target audience, key message, program sequencing, metrics and offer details.
â?¢ Identify regional event and sponsorship opportunities (demo days, roadshows, seminars, etc.); drive content production, regional promotion and provide logistical support.
â?¢ Responsible for working with product marketing and other teams to build and maintain a stable of high value offers
â?¢ Must be willing to manage specific programs (tactical) while providing strategic insight.
� Develop and maintain detailed monthly and quarterly metrics reports of all field programs, analyzing the key components of each campaign, including lists, offers, messaging and creative.  Track all campaigns via marketing and sales automation tools.
â?¢ Refine and develop improved business processes to increase lead conversation and cost per opportunity/booking.
â?¢ Managing internal marketing services and external agencies in the day-to-day process of executing and generating quality leads.

Qualifications:
The ideal candidate has:
â?¢ BS/BA degree in relevant discipline.

â?¢ 5-7 years of relevant experience in demand marketing with an emphasis on field marketing programs, preferably in B2B enterprise software and/or HCM industry

â?¢ Demonstrates strong problems solving, analytical skills.

â?¢ Demonstrated success in managing and completing projects at or under budget

â?¢ Excellent knowledge in the area of Field Marketing to include effectively resolving critical issues and making significant contributions to business areas supported

â?¢ Demonstrated experience generating creative market penetration strategies

â?¢ Strong field marketing experience with responsibility for driving/owning strategies and plans, measuring and reporting success.

� Experience with marketing automation tools (i.e. Eloqua) and salesforce.com. 

â?¢ Ability to manage, prioritize, multi-task and will have thrived in a fast-paced, high-growth, ambiguous environment.

â?¢ Possess outstanding written and oral communications skills and be equally effective in both formal and informal settings.

â?¢ A team player, effectively interacting with employees at all levels within the company.

â?¢ Must be a self-starter and have a strong attention to detail and the ability to handle many different projects simultaneously.

â?¢ 20%+ business travel required

Taleo offers competitive compensation packages and excellent benefits.  Interested? Click this link to create your profile and apply:
 
https://taleo.taleo.net/...g=en&job=09060136 

Job: Marketing
Job Type: Standard
Job Level: Manager

Shift: Day Job
Scedule: Full-time

Travel: Yes, 25 % of the Time

Primary Location: US-CA-Dublin
Other Locations:

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Source: Venture Beat