MeYou Health: Marketing Director

MeYou Health (MYH) is looking for a savvy marketing professional to oversee the marketing of all of our online properties, including websites, mobile applications and multiple Facebook apps.  Your ultimate goal is to help us build a global audience of millions of people engaged in health and well-being activities. The position will involve working with our growing team and vendors to design and execute a comprehensive, metric-driven marketing plan.

MeYou Health is a well-funded start-up company focused on creating fun web and mobile experiences that encourage people to do small actions they can accomplish every day to improve their health and well-being. Our team is made up of consumer product veterans from the game and health industries. We've come together to build engaging products that truly help people live better lives, and we want you to be a part of that. As a wholly-owned subsidiary of Healthways (Nasdaq:HWAY), we are able to combine the flexibility, culture, and agility of a start-up with the business acumen and compensation of a larger company.

 

 

?     Develop overall marketing strategy and activities to support our brand and the customer acquisition, retention and viral growth goals of MYH products

?     Produce marketing materials to promote our brand and product launches

?     Create, test, iterate and scale campaigns across all channels, including SEM, SEO, Facebook and other social media, etc.

?     Aggressively seek opportunities to tell our brand story and create buzz for our products

?     Manage day-to-day activities of marketing and social media team, and marketing service providers

?     Develop consumer insights through ongoing customer research and user activity analysis. Work with product team to ensure optimization for viral growth and engagement.

?     Continuously scan competitive environment

?     Interface with Healthways (our parent company) as we bring MYH products to market through their employer and health plan sales channels in the US and internationally.

?     Manage the company?s marketing budget

 

 

?     5 years related experience in direct-to-consumer marketing, with a focus on adults over 35 years old

?     A successful track record of developing large scale, cost effective customer acquisition campaigns, with Facebook marketing a big plus

?     Experience applying rigorous analytics to determine performance against specific metrics

?     Online media buying experience

?     Excellent analytical, organization, project management skills

?     Strong verbal, interpersonal and written communication skills

?     Successful and comfortable working in fast-paced culture that is very results oriented.

 

 

?     You must want to work in an environment where the goal is to increase the well-being of people worldwide.

?     You must be able to show that you understand Facebook marketing, especially how to leverage its viral potential, and are excited by social media technologies and capabilities in general as a platform for engaging a mass audience.