Director of Customer Rewards & Partnership Marketing / Cablevision Systems Corp. / Bethpage, NY

Cablevision Systems Corp./Bethpage, NY

Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media & entertainment companies with over 3 million customers in the tri-state area. The company's services include its iO TV® digital TV, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet & its Optimum Lightpath® integrated business solutions. Cablevision also owns News 12 Networks, a local news leader; MSG Varsity, a suite of TV & online services covering high school activities; and Newsday Media Group which includes Newsday, Long Island's leading daily newspaper. Through Rainbow Media, CVC operates successful programming and entertainment businesses such as AMC, IFC, Sundance Channel, WE tv & IFC Entertainment. CVC also owns & operates Clearview Cinemas

Cablevision's Customer Rewards program (Optimum Rewards) is our way of saying â??thank youâ? to customers who have all three services: TV, Internet and Phone. It provides immediate and exclusive members-only benefits including discounts on cable services, admission to Clearview Cinemas, shopping and popular attractions as well as access to preferred seating at major entertainment venues and the chance to win once-in-a-lifetime Unique Experiences. The Optimum Rewards Card identifies the holder as our most valued customer. More information on the program is available at www.OptimumRewards.com.

POSITION OVERVIEW:

The Director of Customer Rewards & Partnership Marketing develops and manages the program with the goal of increasing customer retention and acquisition. The ideal candidate would have experience developing partnerships and strategic alliances that increase membership and member engagement, while increasing revenue and enhancing our competitive position.

Responsibilities for the position include:

â?¢ Oversight of the Optimum Rewards program including website development and data analysis
â?¢ Increasing penetration of Optimum Rewards members
â?¢ Utilizing research and customer data to determine program positioning, awareness and customer satisfaction
â?¢ Increasing engagement of members through strategic partnerships and benefits
â?¢ Strategic planning of effective communications, events, promotions that contribute to membership and member engagement
â?¢ Developing statistically significant analysis to prove retention benefits of the program
â?¢ Negotiating attractive Unique Experiences with affiliates, partners and outside vendors through allocated marketing tactics
â?¢ Developing and managing process flow to ensure all elements of the program are in line with legal and tax guidelines
â?¢ Overseeing customer service issues; developing processes to accommodate best practices.

QUALIFICATIONS:

Key Experiences and Abilities

â?¢ Demonstrated success in planning and implementing rewards/ loyalty and/or retention programs for major consumer services or products.
â?¢ 5+ years in relevant roles focusing on strategic planning, new business development, positioning, marketing, and promotion.
â?¢ BA or equivalent work experience; MBA preferred.
â?¢ Quantitative, qualitative and analytical skills: a facility with research, ability to monitor and report on performance against objectives and to identify shifts and emerging trends in marketplace.
â?¢ Communication Skills: communicates clearly and to the point, orally and in writing, to generate enthusiasm around strategies and partnerships.
â?¢ Cross-functional Leadership Skills: actively establishes an internal network of relationships at all levels to drive projects along, is team-oriented.
â?¢ Flexibility: willing and able to adjust to changing demands and shifting priorities.
â?¢ Strategic and Conceptual Ability: thinks big picture, open minded, entertains wide-ranging possibilities and identifies fresh approaches, envisions potential partners and market shapers.
â?¢ Sales: ability to reach decision makers, craft deals, and establish strong partner relationships.
â?¢ Decisiveness: confident and able to make quick and clear decisions.


Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media & entertainment companies with over 3 million customers in the tri-state area. Its assets include its cable TV operations, and its award-winning national networks. The company's services include its iO TV® digital TV, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet & its Optimum Lightpath® integrated business solutions. Cablevision also owns News 12 Networks, a local news leader; MSG Varsity, a suite of TV & online services covering high school activities; and Newsday Media Group which includes Newsday, Long Island's leading daily newspaper. Through Rainbow Media, CVC operates successful programming and entertainment businesses such as AMC, IFC, Sundance Channel, WE tv & IFC Entertainment. CVC also owns & operates Clearview Cinemas

PLEASE FORWARD YOUR RESUME TO: EXECREC@CABLEVISION.COM


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Source: Venture Beat