Demand Generation Manager / Taleo / Dublin, CA

Taleo/Dublin, CA (CA)

Description:
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Taleo is the leading provider of Talent Management software that helps companies recruit, manage and develop employees. Taleo is a public company trading on the NASDAQ (TLEO) with annual revenues tracking at over $200 million, up over 30% year-over-year. This makes Taleo one of the world's largest and fastest growing software-as-a-service companies.  Our customers include some of the best known companies in the world, such as Nordstrom, Macy's, Bank of America, Toyota, General Motors, United Airlines and Kaiser Permanente.

The Demend Generation Manager is responsible for developing and executing demand generation programs and campaigns at Taleo and work closely with the product marketing team and field sales teams to maximize marketing activities that boost lead acquisition rates, funnel movement and enhance exposure within regional markets to support the global sales team in meeting their sales objectives.  Additional responsibilities include the following:

� Develop integrated marketing programs designed to drive new lead acquisition, nurture existing prospects and drive quality sales opportunities. 

â?¢ Focus on programs to penetrate our installed base to drive upsell and cross-sell opportunities.

â?¢ Develop strategy and tactics for the company's demand marketing programs, including planning the scope of campaigns, developing content, execution and measurement.

â?¢ Manage timelines and budget associated with regional marketing projects, ensuring that all activities are on budget and that campaigns are executed on time including scheduling, design, production and distribution
â?¢ Work directly with individual sales team members, corporate sales development and the entire sales team to drive campaigns and programs at all levels to build pipelines and help close business
â?¢ Develop program plan documents that articulate details such as program objectives, target audience, key message, program sequencing, metrics and offer details.
â?¢ Identify regional event and sponsorship opportunities (demo days, roadshows, seminars, etc.); drive content production, regional promotion and provide logistical support.
â?¢ Responsible for working with product marketing and other teams to build and maintain a stable of high value offers
â?¢ Must be willing to manage specific programs (tactical) while providing strategic insight.
â?¢ Develop and maintain detailed monthly and quarterly metrics reports of all field programs, analyzing the key components of each campaign, including lists, offers, messaging and creative. Track all campaigns via marketing and sales automation tools.
â?¢ Refine and develop improved business processes to increase lead conversation and cost per opportunity/booking

â?¢ Manage internal marketing services and external agencies in the day-to-day process of executing and generating quality leads.

Qualifications:
Qualifications include the following:

â?¢ BS/BA degree in relevant discipline.
â?¢ 5-7 years of relevant experience in demand marketing with an emphasis on driving sals, preferably in B2B SMB software and/or HCM industry.
â?¢ Demonstrates strong problems solving, analytical skills.
â?¢ Demonstrated success in managing and completing projects at or under budget.
â?¢ Excellent knowledge in the area of Demand Marketing to include effectively resolving critical issues and making significant contributions to business areas supported.
â?¢ Demonstrated experience generating creative market penetration strategies
â?¢ Experience with marketing automation tools (i.e. Eloqua) and salesforce.com as well as social media.
â?¢ Ability to manage, prioritize, multi-task and will have thrived in a fast-paced, high-growth, ambiguous environment.
â?¢ Possess outstanding written and oral communications skills and be equally effective in both formal and informal settings.
â?¢ A team player, effectively interacting with employees at all levels within the company.
â?¢ Must be a self-starter and have a strong attention to detail and the ability to handle many different projects simultaneously.
â?¢ 10%+ business travel required

Job: Marketing
Job Type: Standard
Job Level: Manager

Shift: Day Job
Scedule: Full-time

Travel: Yes, 10 % of the Time

Primary Location: US-CA-Dublin
Other Locations:

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Source: Venture Beat