Confidential/Houston, TX$500 Referral Reward
The Sr. Director Online Consumer Experience will be responsible for implementing strategic direction as well as planning, coordinating and managing all of our Client's websites. Also, will drive site conversion through site design, content enhancements, promotional ad creative and landing page design and tracking . Sr. Director will play a key role in increasing brand recognition by implementing branding standards across all of our client's powered properties.
Sr. Director manages the Product Marketing team and will report to the CMO.
***RELOCATION ASSISTANCE OFFERED***
Responsibilities:
â?¢Propose, develop and maintain strategies to promote and shape image of our client online
â?¢Conduct usability, A/B and multi-variate testing to improve site conversion
â?¢Use market research data to determine the most effective techniques and approaches for reaching target audiences
â?¢Use site and campaign monitoring tools to drive conversion rates
â?¢Research, evaluate, and propose promotional tactics that address marketing initiatives to make promotional strategies more effective
â?¢Maintain company-wide graphic standards and apply to all sites and creative projects
â?¢Edit and update the messaging of all client's websites to improve the customer experience and site conversion
â?¢Direct the social and new media efforts, including content development and messages for Facebook, YouTube, Twitter, and other social media outlets
Required:
â?¢Bachelor's Degree required, Masters a Plus
â?¢5+ years experience in web design
â?¢5+ years experience with Omniture, Web Trends, Multi-Variate Testing Platforms, etc.
â?¢Extensive experience with direct marketing/E-commerce efforts and online lead generation strategies
â?¢Experience with Internet based marketing models and extensive knowledge of search (SEM) and banner advertising
â?¢Able to demonstrate strong organizational planning, problem solving sills, the ability to map metrics to marketing effectiveness and a willingness to try new strategies
â?¢Significant experience improving conversion through web site design and online advertising â?? specifically search marketing (SEM) to Landing Page and Banner Ad to Landing Page conversion
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Source: Venture Beat