Campbell Soup Company/Camden, NJ
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.
General Summary
As Senior Director, Social Media, the position is responsible for developing and implementing a global social media strategy that drives positive online communications and safeguards Campbell's business reputation and the reputation of its brands. This involves providing enterprise-wide strategic leadership, coordination and execution oversight of Campbell's social media initiatives across marketing, public affairs and consumer affairs.
This is a new role requiring an individual who can harness marketing, brand building, corporate communications, stakeholder engagement and issues management expertise to lead Campbell's social media efforts.
Principal Accountabilities
â?¢ Lead the development and implementation of a holistic social media strategy that fully addresses the opportunity and risk presented by social media for the company and its brands integrating corporate and consumer communications.
â?¢ Create and lead "virtual" organization to develop and advance our social media efforts.
â?¢ Develop an understanding of trends in social media and evolving consumer on-line behavior and position the company to act on emerging marketplace and competitive trends.
â?¢ Develop social media engagement strategy for the company, working closely with Marketing, Public Affairs and Consumer Affairs.
â?¢ Lead efforts in identifying new on-line methods for communicating with critical stakeholders- consumers, shareholders, media, bloggers, employees, etc.
â?¢ Partner with business units and functions to develop and implement digital/social media plans that drive greater consumer awareness and brand engagement across a variety of online media platforms.
â?¢ Create a content syndication work-flow that delivers and promotes new content from each brand to interested parties on all platforms.
â?¢ Update and create formal processes to monitor, analyze and effectively respond to commentary on social media sites and online communities.
â?¢ Build embedded processes and external partnerships that focus global interactive media spend on the most effective methods of consumer engagement.
â?¢ Identify and maintaining relationships with agencies and online influencers on various digital platforms.
â?¢ Maintain the consistency of brand messaging across all social platforms.
â?¢ Provide direction to and be responsible for a team of brand community managers.
â?¢ Leverage employee communities to generate innovative ideas and promote interactive communication.
â?¢ Design appropriate metrics to understand the impact and effectiveness of social media activities.
Job Complexity
â?¢ Ability to create direction.
â?¢ Ability to collaborate and influence decision making at all levels of the organization.
â?¢ Ability to deal with ambiguity.
â?¢ Ability to balance the strategic nature of the role with tactical implementation.
â?¢ Experience communicating on various online platforms (i.e., Facebook, Twitter, etc.)
â?¢ Vendor relationship management experience
â?¢ Strong business acumen.
â?¢ Excellent written and verbal communication skills.
â?¢ Demonstrated ability in setting the direction for an organization and implement the changes needed to reach organizational goals.
â?¢ Ability to work effectively in a matrix environment and with outside partnerships.
â?¢ Define new organization structure and quickly establish value/benefits of the new role.
â?¢ Key Interfaces:
o SVP, Chief Strategy Officer.
o SVP, Public Affairs.
o Business Unit Presidents
o VP, Global Advertising & Design
o Group Director, Corporate and Brand Communications
o Director, Consumer Affairs
o Brand Management
MINIMUM REQUIREMENTS
â?¢ BA/BS degree in Communications, Journalism, Marketing or related field
â?¢ A minimum of 8 years of progressively responsible experience in marketing, communication or public relations, with at least 2 years developing, implementing and measuring digital/social media strategy for consumer brands.
â?¢ Demonstrated experience in applying new technologies and trends to social media strategy and activation in a professional work environment.
Working Conditions
Office environment, with some domestic and international travel.
CAMPBELL SOUP COMPANY
www.campbellsoup.com
Campbell Valuing People, People Valuing Campbell
Campbell Soup Company is an Equal Opportunity Employer
Apply To Job![]()
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.
General Summary
As Senior Director, Social Media, the position is responsible for developing and implementing a global social media strategy that drives positive online communications and safeguards Campbell's business reputation and the reputation of its brands. This involves providing enterprise-wide strategic leadership, coordination and execution oversight of Campbell's social media initiatives across marketing, public affairs and consumer affairs.
This is a new role requiring an individual who can harness marketing, brand building, corporate communications, stakeholder engagement and issues management expertise to lead Campbell's social media efforts.
Principal Accountabilities
â?¢ Lead the development and implementation of a holistic social media strategy that fully addresses the opportunity and risk presented by social media for the company and its brands integrating corporate and consumer communications.
â?¢ Create and lead "virtual" organization to develop and advance our social media efforts.
â?¢ Develop an understanding of trends in social media and evolving consumer on-line behavior and position the company to act on emerging marketplace and competitive trends.
â?¢ Develop social media engagement strategy for the company, working closely with Marketing, Public Affairs and Consumer Affairs.
â?¢ Lead efforts in identifying new on-line methods for communicating with critical stakeholders- consumers, shareholders, media, bloggers, employees, etc.
â?¢ Partner with business units and functions to develop and implement digital/social media plans that drive greater consumer awareness and brand engagement across a variety of online media platforms.
â?¢ Create a content syndication work-flow that delivers and promotes new content from each brand to interested parties on all platforms.
â?¢ Update and create formal processes to monitor, analyze and effectively respond to commentary on social media sites and online communities.
â?¢ Build embedded processes and external partnerships that focus global interactive media spend on the most effective methods of consumer engagement.
â?¢ Identify and maintaining relationships with agencies and online influencers on various digital platforms.
â?¢ Maintain the consistency of brand messaging across all social platforms.
â?¢ Provide direction to and be responsible for a team of brand community managers.
â?¢ Leverage employee communities to generate innovative ideas and promote interactive communication.
â?¢ Design appropriate metrics to understand the impact and effectiveness of social media activities.
Job Complexity
â?¢ Ability to create direction.
â?¢ Ability to collaborate and influence decision making at all levels of the organization.
â?¢ Ability to deal with ambiguity.
â?¢ Ability to balance the strategic nature of the role with tactical implementation.
â?¢ Experience communicating on various online platforms (i.e., Facebook, Twitter, etc.)
â?¢ Vendor relationship management experience
â?¢ Strong business acumen.
â?¢ Excellent written and verbal communication skills.
â?¢ Demonstrated ability in setting the direction for an organization and implement the changes needed to reach organizational goals.
â?¢ Ability to work effectively in a matrix environment and with outside partnerships.
â?¢ Define new organization structure and quickly establish value/benefits of the new role.
â?¢ Key Interfaces:
o SVP, Chief Strategy Officer.
o SVP, Public Affairs.
o Business Unit Presidents
o VP, Global Advertising & Design
o Group Director, Corporate and Brand Communications
o Director, Consumer Affairs
o Brand Management
MINIMUM REQUIREMENTS
â?¢ BA/BS degree in Communications, Journalism, Marketing or related field
â?¢ A minimum of 8 years of progressively responsible experience in marketing, communication or public relations, with at least 2 years developing, implementing and measuring digital/social media strategy for consumer brands.
â?¢ Demonstrated experience in applying new technologies and trends to social media strategy and activation in a professional work environment.
Working Conditions
Office environment, with some domestic and international travel.
CAMPBELL SOUP COMPANY
www.campbellsoup.com
Campbell Valuing People, People Valuing Campbell
Campbell Soup Company is an Equal Opportunity Employer
Apply To Job
Source: Venture Beat