AnswerLab: Director of Marketing

 

Strong Suit LLC has been exclusively retained to recruit a remarkable Director of Marketing for our client, AnswerLab.

 

AnswerLab is a rapidly-growing Inc. 500 Company that conducts user experience research to help its clients improve their websites, mobile applications, and software development initiatives.  

 

AnswerLab?s clients are a Who?s Who of the internet. They include, Microsoft, Yahoo!, eBay, LinkedIn, Intuit, PayPal, Honda, Wells Fargo, Genentech, Autodesk, CNET, Ask.com and FedEx. And dozens of others.

 

Founded in 2004, AnswerLab is a privately held company that serves clients in the US and internationally from its headquarters in San Francisco, California.

 

AnswerLab was recently featured on BNET. Here?s a link to that story:

 

AnswerLab?s research helps clients make informed business decisions at crucial points in the product development lifecycle.

 

AnswerLab believes that research must be actionable and inform key business decisions, so they work closely with clients to clarify business goals and research objectives before starting a project. They recommend only the most appropriate and cost-effective research methodology for each individual project, and their detailed project management processes ensure that clients have a high-quality experience and are fully satisfied.

 

To support its growth, AnswerLab has created a new role? Director of Marketing.

 

This position reports directly to the Co-Founder/Managing Partner, a recognized authority in the user experience field.

 

The charter of the role is twofold: Build the AnswerLab brand into the User Experience Research category leader. And help AnswerLab achieve its aggressive growth objectives.

 

Key Responsibilities include:

 

1. Marketing Strategy

 

- Differentiate everything AnswerLab does ? its marketing, the appearance of its communications, its recruiting process, everything!

- Build and execute a high-impact marketing plan

- Serve as the competitive expert

 

2. Build and defend the AnswerLab brand as the category leader

 

- Lead the development of a brand new website

- Develop unique content that includes AnswerLab?s unique ?point of view?

- Create compelling Case Studies

 

3. Generate new business leads cost-effectively for the sales organization

 

- Test lead generation programs, including online/offline advertising

- Lead the public relations program

- Create and lead the implementation of Events, such as lunch & learns

- Assist with client proposals

- Develop methods of keeping in touch with clients and other contacts

- Support the sales organization with all the materials they need to win new clients

 

4. Be the guardian of AnswerLab?s internal experience, because they?re only as strong as the people we recruit

 

- Create and own the new hire onboarding process

- Design and own the training program for new hires

- Organize special company events

- Create Employee & Client referral bonus program

 

It?s a fantastic opportunity if we don?t say so ourselves. But it?s also a very high bar. Here are the keys to success:

 

- At least five years of marketing experience, including intangible services (marketing services, professional services, technology services, legal/accounting services)

- Experience with most elements of marketing mix, but especially online marketing

- A demonstrated passion for great design, user experience, or usability

- Success putting something new (anything!) ?on the map? ? a new service or product or brand

- At least two years experience working in a company with 30 or fewer employees

- Live no more than 60 minutes from our downtown San Francisco office

- Exceptional communication skills

- Leadership skills ? ability to make key decisions and own the results of your work

- Ability and wiliness to drive execution ? this is a hands-on role the demands attention to detail and project management skills

 

If you feel that you are up to the task, we invite you to apply: