Affinitive/New York, NYSince 2002, Affinitive (www.beaffinitive.com) has been a leading provider of Word of Mouth and social marketing/technology solutions that help companies democratize their brands, deeply engage consumers and inspire brand advocacy. We are an independent agency with locations in New York City and San Francisco that has conceived, developed, and managed groundbreaking work for leading brands including Random House, E.&J. Gallo Winery, Sports Authority, The Nielsen Company, Novartis, and Ubisoft Entertainment.
We are looking for a passionate, enthusiastic and creative *full-time* Community Manager to handle the day-to-day consumer-facing operations of WOM and social media-driven community marketing programs for our clients. This person will need to stay on top of industry innovations and trends and have proven experience engaging with consumers and customers across social platforms. We're looking for someone who sees the social media landscape from both a marketing and consumer perspective, with a commitment to honesty and ethics.
Responsibilities:
* Engage consumers across social touchpoints (brand communities, forums, Facebook Twitter, Tumblr, etc.) and understand the unique voice and conversation tone of each
* Review and approve consumer submitted content (photos, videos, artwork, etc.)
* Execute and manage social marketing tactics and assist Account Managers with strategy and planning to ensure programs exceed client objectives
* Manage consumer promotions and rewards/fulfillment
* Assist in identifying consumer behavior and conversation trends and adapt program engagement tactics
* Conduct audience development and outreach
* Provide some web design support (newsletters, banners/icons, etc.)
* Report on key metrics and program performance
Qualifications:
* Degree in Marketing, Communications, or Business
* 1-3 years experience managing online customer communities, private online consumer panel/brand ambassador programs, and other social media for established brands (CPG, Food/Beverage a plus!)
* Personal and professional experience with and understanding of social media including social networks, social bookmarking, real-time web, blogs, mobile/location-based and emerging technologies
* Excellent verbal and written skills
* Knack for inspiring passion and dialogue among consumers for brands and products of various types
* Working knowledge of Microsoft Office, Photoshop, and HTML/CSS
* Prior agency experience preferred
* Knowledge of wine and spirits industry a big plus
* Foosball skills and great taste in music a big plus (not required, but won't hurt your chances!)
How to Apply:
Please email your resume, cover letter, and salary requirements. Please, NO RECRUITERS and no off-site contractors or agencies.
For more information, please visit http://www.beaffinitive.com.
Keywords: word of mouth, social media,web 2.0,social crm, facebook,twitter,community,crm,web design,research,loyalty
Apply To Job
Source: Venture Beat