The Senior Interactive Strategist at Peter Mayer Advertising works with other members of the Interactive department and Account Service team to prepare recommendations to clients by providing thought leadership, defining project requirements, developing and implementing web analytics strategy, and managing the analytical reporting functions for our clients? websites through the use of programs such as Omniture SiteCatalyst and Google Analytics. The Senior Interactive Strategist is also responsible for developing written summaries and presentations in order to drive optimization of our clients? online marketing campaigns and websites.
Duties include:
-Creating strategy briefs, marketing presentations, business requirements documents, estimates, site content audits, dashboards and industry research
-Using web analytics tools such as Omniture SiteCatalyst and Google Analytics to monitor e-commerce and website traffic statistics
-Researching interactive marketing and emerging media trends and pulling specific, relevant stats and insights in support of strategic business cases
-Conducting A/B split and multivariate testing on websites, online ads and emails
- Analyzing and assessing online marketing data, and using the data to make recommendations and plans for revising strategy
-Participating in strategic discussions and leading client presentations with thoughtful insights based on data, experience and best practices
-Working with Creative, Account Services, Developers, Public Relations, etc., to create integrated marketing programs
Experience
-Must have a BS/BA degree
-Preferably 5+ years of experience in an online marketing role
-Familiarity with website marketing terms and approaches
-Comfortable working in a high-energy, quickly changing and demanding environment
-Demonstrable enthusiasm for the web, analytics and marketing
-Demonstrate an ability to adapt quickly in a relatively self-monitored/motivated environment
-Experience with an enterprise-level web analytics application such as Omniture SiteCatalyst or Coremetrics, as well as Google Analytics
-Experience in direct marketing and e-commerce is highly desirable
-Has worked in conjunction with developers and is familiar with web analytics technical implementation including page-tagging methods, session-based tracking versus log-file tracking, cookie handling and other related issues
-Experience with online A/B split and multivariate testing![]()
Source: Boxes and Arrows