Vice President of Customer and Partner Marketing / Taleo / Dublin, CA

Taleo/Dublin, CA (CA)

Description:

Taleo's (NASDAQ: TLEO) cloud-based talent management platform unites products and an ecosystem to drive business performance through talent intelligence. More than 4,500 customers use Taleo for talent acquisition, performance and compensation management, including 49 of the Fortune 100. Further, Taleo's Talent Grid cloud community harnesses the expertise of Taleo customers and more than 200 million candidates, 100 partners and industry experts.

NEWLY CREATED executive position with a high profile, well-established and profitable SaaS industry leader. The new position - Vice President, Customer Marketing - will be the single key growth driver to expand an established entity. The Vice President will lead a cross-company CRM plan.   Partner with the CMO to champion customer loyalty and oversee all aspects of the loyalty and retention marketing initiatives including, but not limited to: define and deploy outbound promotional marketing and customer reactivation programs, drive website and personalization efforts utilizing multi-channel resources (website, direct mail, email), and maximize existing consumer relationships.

Principle Duties & Responsibilities

� This senior position will be responsible for researching customer satisfaction levels, purchasing behavior and develop new customer reporting; evaluate long-term retention metrics and customer lifetime value by product line. 

â?¢ Directs the development of company market requirements to position products to the current customer installed base.

â?¢ Monitors the development of business plans, assesses customer penetration, and product positioning to drive revenue from existing customers.

â?¢ Reduces broad concepts and business strategies into structured product marketing plans.

� Monitors competitive activity and identifies customer needs.   Develops marketing tools for successful product repositioning.

â?¢ Communicates customer feedback to development and sales to enhance existing products.

â?¢ Identify and develop partner relationships that will benefit the company and our clients

â?¢ Reduces broad concepts and business strategies into structured marketing plans directed at current customers.

Qualifications:

â?¢ Minimum of 7 years experience in execution of marketing programs

â?¢ The ideal candidate will have a measurable track record in the development and execution of strategic consumer acquisition and retention marketing programs for Enterprise and SMB centric organizations preferably with a leading edge on-line marketing organization, well known for its marketing excellence and brand awareness.

â?¢ Demonstrable success at managing direct response customer acquisition marketing through multiple channels including testing, implementing, and optimizing programs.

â?¢ Experience in collecting, analyzing, translating, and integrating customer and market data into the planning process. Strong experience in use of marketing analytics.

� Defining a cohesive marketing strategy that effectively builds the Customer base, usage, and awareness among our target audience.  Updating the Executive Team on the partner strategy, progress towards goals, launch dates, and metrics.

â?¢ A proven track record of successfully managing multiple projects

� Proven experience interacting with partners in matters related to sales, product, promotion, pricing, service, advertising and marketing strategies  

â?¢ Experience in managing marketing staff who coordinate and execute customer acquisition marketing

â?¢ Highly resourceful; not dependent on large corporate staffs and resources.

â?¢ Strong experience in use of marketing analytics. Ability to direct and deliver market research to quantify market opportunities. Defining a cohesive marketing strategy that effectively builds their Customer base, usage, and awareness among our target audience.

� Familiarity with all current online and offline demand creation strategies:  Keen understanding of the impact of social media and proven ability to extract value with new media tools, platforms, and strategies. Proven expertise at creating high buzz / word of mouth / viral marketing. 

â?¢ Capability to work with partners to integrate products and services with a keen understanding of partner profitability and dynamics

Interpersonal Characteristics

â?¢ Autonomous, self-starter; comfortable working in a rapidly changing environment with ad-hoc processes.

â?¢ Bright, quick, creative â??out-of-the-boxâ? thinker, who can create best-practices and winning processes.   

â?¢ Strong interpersonal skills, including the ability to build relationships. Proven ability to work in a group environment.

â?¢ Key attributes: positive mental attitude, honest, direct, take-charge, good sense of humor.

â?¢ Ability to operate effectively in a fast-changing environment with strong problem solving ability.

â?¢ Cost conscious and economical in planning.

â?¢ A relentless ability to get things done and make it happen.

â?¢ A quick study with excellent written and verbal communications and highly professional presentation skills and demeanor.

â?¢ Strong leadership skills, which incorporate a proactive management style.

â?¢ Excels at both solving complex problems and selling those solutions to superiors, peers and team members.

â?¢ An outstanding work ethic, high-integrity, team player attitude.

Job: Executive
Job Type: Standard
Job Level: Executive

Shift: Day Job
Scedule: Full-time

Travel: Yes, 10 % of the Time

Primary Location: US-CA-Dublin
Other Locations:

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Source: Venture Beat