American Express: Senior Manager - Enterprise Paid and Natural Search

The Senior Manager of American Express Enterprise Paid and Natural Search will report into the newly created Director of Digital Strategy role, and will be part of the American Express Interactive (AXPi) division. The Division acts as the Center of Excellence for interactive and digital technology and customer experience for American Express.

 

The successful incumbent drives industry best practices and coordinates Search approaches across American Express for both Search Engine Optimization (SEO) and Paid Search. The role will do this by developing channel standards for keyword arbitration, paid search bid optimization, cross linking and other approaches vital to Search performance. The Manager partners with business and technology to drive standards implementation and coordination across the Enterprise.

 

Additionally, the Senior Manager will drive the development of enhanced reporting processes to define and measure channel success, as well as helm the creation of education for business partners new to the Search channel. Last, the Lead will serve as the relationship manager of American Express's Natural Search agency.  Educationally, an MBA is preferred. 

 

Required Qualifications:

·     Expert in SEO best practices with a minimum of three years of experience implementing SEO best practices in a large, matrixed organization

·     Deep experience with Paid Search best practices in working with all major Search engines with a minimum of three years experience in the space

·     Strong relationship skills with ability to collaborate and influence across all levels and functions in the organization

·     Strong written and verbal communication skills

·     Strong analytical skills

·     Desire candidate with a strong drive for results

·     Agency management experience

·     Agency negotiation skills

·     Omniture experience

 

As someone who sets and achieves big goals, you should be with a high-achieving company and none fit the profile better than American Express! Our focus on progressive employee programs, 1st day benefits, work / life balance and team satisfaction is why we are consistently chosen as one of Fortune's Top 100 employers, and as local top ranking in The Great Places to Work Institute. Join a company that achieves results by treating its employees to the best of everything!

 

American Express is an Equal Opportunity Employer.