Confidential/Boston, MA
60% - Manages the company's presence on the internet, including its interface with the Internet on the World Wide Web, its web page(s) and related electronic marketing campaigns which are managed through the Eloqua marketing automation system, integrated with Salesforce.com. Ensures that the interface is as effective as possible and accurately & consistently reflects the company's desired image and message.
40% - Administers the company's information technology systems and tools that are used extensively in the Marketing department (Eloqua, Salesforce.com, among others). Produces regular management and marketing reports using Salesforce.com.
ESSENTIAL FUNCTIONS:
ï?§ Organize, design, and manage the company's interface with the Internet on the World Wide Web to ensure that the company's web site accurately and creatively reflects the company's marketing message
ï?§ Designs, implements, tests, edits, maintains, documents and controls the site's content, look, flow and overall user experience
ï?§ Ensures web content is current, working with marketing department personnel (marcom and product marketing)
ï?§ Performs web site analysis, reports on analytics, and makes changes and recommendations based on the resulting conclusions. Supports SEO and SEM efforts, working with outside vendor.
ï?§ Designs and implements outbound, electronic marketing programs using Eloqua while using established best practices to target audiences and increase response rates
ï?§ Consults with management on the best use of the Internet as a communication tool for customers, employees, stockholders and others. Acts as liaison between site and user
ï?§ Develops and produces management and marketing reports from Salesforce.com on a regular basis.
QUALIFICATIONS:
ï?§ BS degree in Marketing plus 5 or more years of related experience in marketing automation and CRM systems (Eloqua and Salesforce.com)
ï?§ Requires thorough knowledge of HTML, JavaScript, and other web site design-related applications and development languages and protocols. Dreamweaver and Photoshop experience helpful.
ï?§ Requires knowledge of Salesforce.com, including reporting, report writer tools, dashboards, and database analysis features
ï?§ Requires knowledge of Eloqua (Team Edition), particularly batch email, lists, Program Builder, forms, and reporting. Knowledge of hypersites, activity-generated content, and integration with Salesforce.com a big plus
ï?§ Experience with SEO practices
ï?§ Experience in developing and implementing communications and outreach programs to reach targeted audiences
ï?§ Strong analytical, problem solving and technical skills are required
ï?§ Ability to communicate effectively with staff at all levels and from departments throughout the company.
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60% - Manages the company's presence on the internet, including its interface with the Internet on the World Wide Web, its web page(s) and related electronic marketing campaigns which are managed through the Eloqua marketing automation system, integrated with Salesforce.com. Ensures that the interface is as effective as possible and accurately & consistently reflects the company's desired image and message.
40% - Administers the company's information technology systems and tools that are used extensively in the Marketing department (Eloqua, Salesforce.com, among others). Produces regular management and marketing reports using Salesforce.com.
ESSENTIAL FUNCTIONS:
ï?§ Organize, design, and manage the company's interface with the Internet on the World Wide Web to ensure that the company's web site accurately and creatively reflects the company's marketing message
ï?§ Designs, implements, tests, edits, maintains, documents and controls the site's content, look, flow and overall user experience
ï?§ Ensures web content is current, working with marketing department personnel (marcom and product marketing)
ï?§ Performs web site analysis, reports on analytics, and makes changes and recommendations based on the resulting conclusions. Supports SEO and SEM efforts, working with outside vendor.
ï?§ Designs and implements outbound, electronic marketing programs using Eloqua while using established best practices to target audiences and increase response rates
ï?§ Consults with management on the best use of the Internet as a communication tool for customers, employees, stockholders and others. Acts as liaison between site and user
ï?§ Develops and produces management and marketing reports from Salesforce.com on a regular basis.
QUALIFICATIONS:
ï?§ BS degree in Marketing plus 5 or more years of related experience in marketing automation and CRM systems (Eloqua and Salesforce.com)
ï?§ Requires thorough knowledge of HTML, JavaScript, and other web site design-related applications and development languages and protocols. Dreamweaver and Photoshop experience helpful.
ï?§ Requires knowledge of Salesforce.com, including reporting, report writer tools, dashboards, and database analysis features
ï?§ Requires knowledge of Eloqua (Team Edition), particularly batch email, lists, Program Builder, forms, and reporting. Knowledge of hypersites, activity-generated content, and integration with Salesforce.com a big plus
ï?§ Experience with SEO practices
ï?§ Experience in developing and implementing communications and outreach programs to reach targeted audiences
ï?§ Strong analytical, problem solving and technical skills are required
ï?§ Ability to communicate effectively with staff at all levels and from departments throughout the company.
Apply To Job
Source: Venture Beat
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